Case Study
Mona Vale SLSC
A family-oriented surf lifesaving club, Mona Vale SLSC has been keeping beachgoers safe since 1922.
The Project Goal
Update the existing website from its outdated theme to give it a refreshingly modern look and feel.
The Brief
- Choose a new modern WordPress website theme to complement the club’s brand of today.
- Improve website functionality to support the needs of club members, sponsors and revenue opportunities.
- Review the website structure, including main navigation menus and sub-menus to improve the user experience.
- Review the website content to ensure the information is up-to-date, relevant and aligned with SLSC NSW guidelines.
- Manage WordPress and plugin updates.
- Increase organic traffic to the website using best practice on-page SEO techniques.
- Create and link a Google Analytics account to measure and analyse website traffic.
- Provide ongoing support in the form of website updates, website content, social media assistance, Google Analytics insights and other related tasks as required.
The Outcome
Thrive Online designed and developed a new website to reflect Mona Vale SLSC’s modern-day brand, while also meeting the specific needs of club members, volunteers, club sponsors and the local community.

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New Home Page Features
- Visible contact information
- Social media integration
- Header images
- Strong CTAs (call to actions)
- Fixed images
- Feature information boxes
- Quick links to latest news
- Scrolling sponsor logos
New Content Page Features
- Feature images
- Large amounts of content presented in horizontal tabs
- Feature information boxes
- FAQ accordions
- Scrolling image galleries

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Additional Elements
- Fully responsive website
- Sticky main navigation menu
- Members area with restricted page access
- Featured team members
- Video content
- Integrated Google calendars, forms and files
- Breadcrumbs
- Customised footer
- Quick scroll to top
Great professional service with a good eye for detail. We all love our new refreshed website design and the ongoing support and maintenance Kerri provides to our website.

Paula Tocquer
Mona Vale SLSC