Case Study

Mona Vale SLSC

A family-oriented surf lifesaving club, Mona Vale SLSC has been keeping beachgoers safe since 1922.

The Project Goal

Update the existing website from its outdated theme to give it a refreshingly modern look and feel.

The Brief

  1. Choose a new modern WordPress website theme to complement the club’s brand of today.
  2. Improve website functionality to support the needs of club members, sponsors and revenue opportunities.
  3. Review the website structure, including main navigation menus and sub-menus to improve the user experience.
  4. Review the website content to ensure the information is up-to-date, relevant and aligned with SLSC NSW guidelines.
  5. Manage WordPress and plugin updates.
  6. Increase organic traffic to the website using best practice on-page SEO techniques.
  7. Create and link a Google Analytics account to measure and analyse website traffic.
  8. Provide ongoing support in the form of website updates, website content, social media assistance, Google Analytics insights and other related tasks as required.

The Outcome

Thrive Online designed and developed a new website to reflect Mona Vale SLSC’s modern-day brand, while also meeting the specific needs of club members, volunteers, club sponsors and the local community.

Mona Vale SLSC project

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New Home Page Features

  • Visible contact information
  • Social media integration
  • Header images 
  • Strong CTAs (call to actions)
  • Fixed images 
  • Feature information boxes
  • Quick links to latest news
  • Scrolling sponsor logos

New Content Page Features

  • Feature images
  • Large amounts of content presented in horizontal tabs
  • Feature information boxes
  • FAQ accordions
  • Scrolling image galleries
Mona Vale SLSC feature page

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Mona Vale SLSC latest news

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Additional Elements

  • Fully responsive website
  • Sticky main navigation menu
  • Members area with restricted page access
  • Featured team members
  • Video content
  • Integrated Google calendars, forms and files
  • Breadcrumbs
  • Customised footer
  • Quick scroll to top

Great professional service with a good eye for detail. We all love our new refreshed website design and the ongoing support and maintenance Kerri provides to our website.


Paula Tocquer

Mona Vale SLSC

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